Paradox of Choice

craft beer display shelving

paradox-of-choiceI recently came across 2 articles that dovetail together. The first is an older New York Times piece that covers the psychology of “the paradox of choice”. The basic premise: although the presence of choice and having lots of options has long been viewed positively by both retailers and shoppers alike, in reality there are many people who find more and more choice to be paralyzing. Continue reading

In-Store Bars and Dining

Bar Counter and Cabinets

I have come across a rash of articles lately profiling supermarket chains that are adding in-store bars and restaurants. In Hy-Vee’s new Des Moines stores, their Market Grilles offer casual dining, along with craft beer selections and large TV screens. Another example: Whole Foods is currently in the process of adding in-store dining and bars to their new stores in the Chicago market. Around the country, other grocery chains Continue reading