It shouldn’t be a big surprise that the millennial generation is making a huge impact on the retail world. This technology savvy group of individuals and their large amounts of ‘followers’ have scaled a diverse approach to grocery shopping. Rather than looking for inexpensive meals such as Top Ramon and Lean Cuisines, they’re taking a more organic and healthier approach by recognizing that fun and fresh are no longer fragmented when it comes to their food. Continue reading The Millennials!
I recently came across 2 articles that dovetail together. The first is an older New York Times piece that covers the psychology of “the paradox of choice”. The basic premise: although the presence of choice and having lots of options has long been viewed positively by both retailers and shoppers alike, in reality there are many people who find more and more choice to be paralyzing. Continue reading Paradox of Choice
The National Restaurant Association’s annual “What’s Hot” culinary forecast predicts the food and menu trends for the coming year. For 2015, the NRA surveyed nearly 1,300 professional chefs to find out what the hottest menu trends will be. The link below will take you to a page on restaurant.org’s website where you can select from a menu of trend articles.
Although this forecast is geared to the restaurant industry, there is no doubt that there are many crossover trends that also could play equally important roles within the grocery and specialty food retail segments. It will come as no surprise that concepts like local sourcing, sustainability and nutrition are three key themes that are highlighted throughout the 2015 forecast.
Link: 2015 Culinary Forecast
By now we all know about the craft beer movement that has swept across the country and my last post was on craft whiskey, but you probably are not familiar with a similar heirloom (craft) popcorn revival in this country. As with craft beer, people are searching out artisanal and more flavorful (as well as healthy) snack options, Continue reading And Now… Craft Popcorn
Listed below is a link to a recent post on the SmartBlog site for Food and Beverage. This post starts out with the fact that. although boomers remain the biggest overall spenders on wine, millennials are now the fastest-growing group of wine drinkers. It then details several suggestions on how to better market to this segment, of which a couple of items stood out for me:
Gen Y drinkers are not afraid to try new things and are very explorative. According to research sited from Napa Technology, Continue reading Marketing Wine to Millennials
Every year, the “experts” tell us what they expect new trends will be in food and grocery retail. Recent articles on the NPR Online and Supermarket News websites highlight several of the food trends that are predicted to be hot in 2013.
Here are a few of the trends mentioned:
- healthy snacks, mini-meals and breakfast foods are increasing in importance
- more grocery shoppers are millennials and men
- Boomers are shopping to combat health issues – e.g. antioxidant fruits/vegetables (e.g. blueberries, kale) and whole grains
- Asian influences on food will continue to grow</li><li>the farm-to-table (and local food) movement remains strong