There is no doubt that millennials are shifting cultural norms. Millennials, often described as “cord cutters”, are twisting up just about anything and everything that has been paved before them through traditions and social norms, since before the baby boomers. Here are just a few of the changes we’re starting to see from millennials: Continue reading Millennials – Coming in Hot!
It shouldn’t be a big surprise that the millennial generation is making a huge impact on the retail world. This technology savvy group of individuals and their large amounts of ‘followers’ have scaled a diverse approach to grocery shopping. Rather than looking for inexpensive meals such as Top Ramon and Lean Cuisines, they’re taking a more organic and healthier approach by recognizing that fun and fresh are no longer fragmented when it comes to their food. Continue reading The Millennials!
I recently came across 2 articles that dovetail together. The first is an older New York Times piece that covers the psychology of “the paradox of choice”. The basic premise: although the presence of choice and having lots of options has long been viewed positively by both retailers and shoppers alike, in reality there are many people who find more and more choice to be paralyzing. Continue reading Paradox of Choice
NPR’s food-related blog site “the salt” added a great post this week on how grocery chains need to evolve and get creative to win back customers who now have more shopping channels to choose from. Although traditional grocery stores have been losing market share (per the article, 15% over the past 10 years), many chains are proving that there are numerous ways to fight back. We have touched on some of these in past posts here on our own site, including the first one listed below which was the topic of our most recent post.
Here are 5 ways grocery chains are innovating: Continue reading How to Win Back Customers
Listed below is a link to a recent post on the SmartBlog site for Food and Beverage. This post starts out with the fact that. although boomers remain the biggest overall spenders on wine, millennials are now the fastest-growing group of wine drinkers. It then details several suggestions on how to better market to this segment, of which a couple of items stood out for me:
Gen Y drinkers are not afraid to try new things and are very explorative. According to research sited from Napa Technology, Continue reading Marketing Wine to Millennials