Tag Archives: male shopper

millennials grocery shopping

Millennials – Coming in Hot!

There is no doubt that millennials are shifting cultural norms. Millennials, often described as “cord cutters”, are twisting up just about anything and everything that has been paved before them through traditions and social norms, since before the baby boomers. Here are just a few of the changes we’re starting to see from millennials: Continue reading Millennials – Coming in Hot!

Man (and Dad) Aisles

The numbers related to men grocery shopping, both single men and Dads, continue to rise. More research comes out practically every day related to the significance of this growing trend. Here are just a few factors related to male shopping habits:

  • more frequent but quicker trips, with less overall purchases
  • often come with prepared lists – but can be influenced by in-store promotions
  • men are cooking more – and planning and shopping for family meals
  • becoming more aware of the latest health and nutritional research

There are numerous ways to focus your displays to target male shoppers. Continue reading Man (and Dad) Aisles