Daily Archives: May 1, 2015

craft beer display shelving

Paradox of Choice

paradox-of-choiceI recently came across 2 articles that dovetail together. The first is an older New York Times piece that covers the psychology of “the paradox of choice”. The basic premise: although the presence of choice and having lots of options has long been viewed positively by both retailers and shoppers alike, in reality there are many people who find more and more choice to be paralyzing. Continue reading Paradox of Choice