Marketing Wine to Millennials

June 5, 2014July 24, 2014 | mcsmith22

Listed below is a link to a recent post on the SmartBlog site for Food and Beverage. This post starts out with the fact that. although boomers remain the biggest overall spenders on wine, millennials are now the fastest-growing group of wine drinkers. It then details several suggestions on how to better market to this segment, of which a couple of items stood out for me:

Gen Y drinkers are not afraid to try new things and are very explorative. According to research sited from Napa Technology, Continue reading →

Grab ‘n Go Cocktails

April 3, 2014May 14, 2014 | mcsmith22

We recently built a rather unique custom cabinet for a customer with stores located in northern Wisconsin. The cabinet displays and sells 50ml-size mini liquor bottles (the type sold on airplanes).

As we were building it, we realized that this could be a new trend. A collection of these small bottles Continue reading →

Attract Customers: Dining and Beverage Experiences

March 19, 2014April 3, 2014 | mcsmith22

To combat inroads made by the online shopping world, department stores have been looking at new ways to provide on-site experiences that will compel shoppers to want to visit their stores. Two concepts getting a lot of play have been in-store, upscale restaurants and bar/lounge spaces that offer attractive spots for customers to relax and have a cocktail or a coffee. Continue reading →

Food Elites and Realists

October 23, 2013January 9, 2014 | mcsmith22

I am not a huge fan of profiling buying habits. However I recently came across an article on the web that I feel has something relevant to say about “target marketing”. It covers a report from marketing specialist SAI Marketing, which concluded that there are two primary groups of food consumers Continue reading →

Man (and Dad) Aisles

October 11, 2013January 9, 2014 | mcsmith22

The numbers related to men grocery shopping, both single men and Dads, continue to rise. More research comes out practically every day related to the significance of this growing trend. Here are just a few factors related to male shopping habits:

more frequent but quicker trips, with less overall purchases
often come with prepared lists – but can be influenced by in-store promotions
men are cooking more – and planning and shopping for family meals
becoming more aware of the latest health and nutritional research

There are numerous ways to focus your displays to target male shoppers. Continue reading →

The Perimeter Is Where It’s At

September 20, 2013January 9, 2014 | mcsmith22

Last month the New York Times ran a profile on the ever-growing and expanding importance for the perimeter areas of grocery stores. While center-aisle sales are down and remain challenging, many stores are re-thinking their design layout and allocating much more space to outside perimeter areas. As the article states, Continue reading →

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