By now, we probably all know someone who has some form of gluten sensitivity or perhaps even has celiac disease, the autoimmune disorder caused when gluten is ingested. But who would have guessed a few short years ago how far-reaching the trend of gluten-free foods would go.

According to Nielsen, the portion of households reporting purchases of gluten-free food products hit 11 percent last year, rising from 5 percent in 2010. Sales of gluten-free products were expected to total $10.5 billion last year, according to Mintel, a market research company. They estimate that this category will produce more than $15 billion in annual sales in 2016.

Those impressive sales numbers are reported in a recent New York Times article that covers the gluten-free phenomenon. This article also covers how manufacturers like General Mills and grocery store chains such as Wegmans are responding. An interesting profile on a “trend” that really has now become mainstream.

Click here to read the article.