Gluten-Free Here to Stay

gluten-free iconBy now, we probably all know someone who has some form of gluten sensitivity or perhaps even has celiac disease, the autoimmune disorder caused when gluten is ingested. But who would have guessed a few short years ago how far-reaching the trend of gluten-free foods would go.

According to Nielsen, the portion of households reporting purchases of gluten-free food products hit 11 percent last year, rising from 5 percent in 2010. Sales of gluten-free products were expected to total $10.5 billion last year, according to Mintel, a market research company. They estimate that this category will produce more than $15 billion in annual sales in 2016.

Those impressive sales numbers are reported in a recent New York Times article that covers the gluten-free phenomenon. This article also covers how manufacturers like General Mills and grocery store chains such as Wegmans are responding. An interesting profile on a “trend” that really has now become mainstream.

Click here to read the article.